Mushrooms set to enter peak retail sales season in Ireland

Irish people will eat more fresh mushrooms per capita this winter than anyone else in Western Europe, says dietician Paula Mee.

In Ireland, sales of mushrooms are up 2,500 tonnes in the first two years of Just Add Mushrooms, a campaign hosted by an EU-wide alliance of mushroom producers.

The number of Irish households eating mushrooms has risen by 79,000 since the campaign started.