2025 strategy is opportunity for sustainable farm wealth

The launch of the draft report of the 2025 Agri-Food Strategy Committee, entitled Food Wise 2025 — Local Roots Global Reach, presents a valuable opportunity for the entire food industry to build on the experience gained during the implementation of Food Harvest 2020.

The 2025 strategy committee has established new and ambitious growth targets for the agri-food sector including increases in the value of primary output by 65%, value-added outputs by 70% and overall agrifood exports to €19bn. It also envisages the creation of a further 23,000 jobs in the sector.

Particularly in the dairy sector, where Food Harvest 2020 predicted and encouraged a 50% growth in milk volumes leading up and following the ending of milk quotas, the new strategy presents a more nuanced vision, focussed on increasing innovation and value-added to ensure that all the extra product is produced sustainably.