Mart goes digital for armchair bidders

Mayo Sligo Mart, Ballina, recently became the first mart in the country to provide an online bidding service to its customers.

Sales are broadcast online from the ring with live audio and video feed, allowing customers view auctions of livestock as they happen, and to bid for lots from anywhere in the world.

Meanwhile, a visual display in the sale ring allows bidders attending the mart to see if they are bidding against the floor or the internet.