A BBC World News film crew was so impressed by the company’s technology that they spent a whole day shooting.
BBC’s attention focused in particular on the latest Swiftflo Milking Parlour, and the MooMonitor, a necklace for cows that detects health and fertility trends.The coverage was available to 350 million homes, 1.7 million hotel rooms, 81 cruise ships, 46 airlines, and 35 mobile phone platforms.
CEO of Dairymaster, Dr Edmond Harty, who was awarded the Ernst & Young Entrepreneur of the Year in 2012 said he was absolutely delighted with the news coverage. He said “When they got in contact, we thought it would be great to have a small piece on their site. But when they saw what modern technology can do on farms, they spent a whole day shooting, and we found ourselves being broadcast within a week.”
Shooting took place over July 23 and 24, and because Dairymaster produces 95% of its products at the Causeway site, this allowed the BBC to see everything that the company does. Their attention focused on the combination of agricultural innovation and in-house capability.
One of the key points about Dairymaster — their decision to base themselves in rural Kerry was highlighted. It explained how Ned Harty’s (Edmond Harty’s father and founder of the company) vision has become reality — a vision of jobs at home in Causeway and a cadre of locals with high-tech skills.
The BBC dubbed Causeway as “Ireland’s Silicon Valley for cows perhaps, created by an entrepreneurial spirit which provides local jobs while helping farmers as far away as Siberia and Japan.”
Zoetis plans to seek United States approval before the end of the year for conditional licensing of a vaccine against porcine epidemic diarrhea virus (PEDv).
This would allow it to sell a vaccine directly to pig farmers in the US, whilst conducting further tests.
The US has already granted conditional approval to the privately-owned Harrisvaccines company to sell farmers the first vaccine against PEDv. Since April 2013, the deadly virus has spread across 30 states, killing more than seven million pigs, according to the US Department of Agriculture.
It is blamed for the average retail price of bacon increasing 10% this year, to more than $6.10 a pound, the highest in more than 30 years.PEDv has raged through most pork-producing states,Vets expect a surge in PEDv outbreaks when colder weather returns.