SuperValu expects to sell €14m worth of Superquinn sausages
The retail group said sales have doubled since it introduced the Superquinn sausage to SuperValu stores last October. All pork raw materials are 100% Irish.
Thirty tonnes of sausages are sold each week. This is expected to rise to 35 tonnes a week as a result of four new lines being introduced.
Martin Kelleher, SuperValu managing director, said sales of the Superquinn sausage continue to go from strength to strength and the recent mention by Liam Payne on stage during the One Direction concert shows just how famous they are.
“We have kept the recipe a closely guarded secret. However, in response to consumer insight we have expanded the range to offer consumers choice and versatility.
“Since going on sale nationwide, shoppers across the country have been eager to get a taste of the famous Superquinn sausage.
“This has also provided a great boost for ABP Ireland, who produce the Superquinn Sausage for us, as they created eight new jobs in order to cater for demand at its processing facility at ABP Cahir, Cahir, Co Tipperary,” he said.
