GAA and GPA sign Avonmore milk deal

A new partnership with the GAA and GPA to promote Avonmore Protein Milk was announced yesterday by Glanbia Consumer Foods.

Michael McArdle, commercial director, Glanbia Consumer Foods, said it is extremely pleased to be in a position to contribute to the GPA Player Development programme.

“Over the years Glanbia has been a corporate supporter of the GAA at county levels, particularly through our Avonmore brand. This partnership is a logical extension of that long-standing partnership,” he said

A number of brand ambassadors have been appointed to promote the new Avonmore Protein Milk whose images will feature on the cartons.

They include hurlers Tommy Walsh (Kilkenny), David Burke (Galway), Richie McCarthy (Limerick), Patrick Horgan (Cork) and Tony Kelly (Clare).

Footballers involved include Jack McCaffrey (Dublin), James O’Donoghue (Kerry), Conor McManus (Monaghan) and Michael Newman (Meath).

Ladies football star Angela Walsh (Cork) and Wexford camogie ace Mags Darcy are also brand ambassadors.

The 10-year revenue share agreement will see a percentage of all sales going towards the GPA Player Development Programme, supported by the GAA.

This programme supports county players in critical areas of their off-field lives including education, career and personal development, as well as health and wellbeing.