Market research is vital to success of small food companies

Food start-ups can boost their chances of success by conducting more research before launching products, says Tara McCarthy, director of Bord Bia’s food and beverage division.

“It is essential for companies to have, and maintain, a deep understanding of their consumers and competitors,” said Ms McCarthy.

“Detailed marketing research will make you more aware of how customers and consumers will react to current or new potential products and services.”