Tills at SuperValu to ring with bumper sales of Irish pumpkins

SuperValu expects to sell 85,000 Irish pumpkins this Halloween, with sales exceeding €80,000 in value between Oct and Nov.
Tills at SuperValu to ring with bumper sales of Irish pumpkins

Grown for the Keelings food group by Oisin O’Gradaigh in Co Louth, the pumpkins will retail for no more than €1 in SuperValu stores nationwide during the Halloween period. Now in their sixth year of production, this year’s bumper crop was two weeks ahead of last year due to the fine weather.

SuperValu managing director Martin Kelleher said: “Pumpkins are a staple of every Halloween for both cooking and decoration, so we are expecting to see a huge demand from our customers for Irish pumpkins.

“At SuperValu, we believe in sourcing quality Irish produce and we work with the very best Irish suppliers to bring our customers the quality and value they expect. This year’s range of pumpkins demonstrates this on-going commitment. We are also proud to demonstrate our support for the Irish agri-food sector through our partnership with suppliers such as Keelings.”

Oisin O’Gradaigh said: “We believe it is very important to work with a partner such as SuperValu who puts the same emphasis on quality as we do.”

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