Consumers lead the charge in organic retail revolution

CONSUMER-LED organic food group purchasing initiatives are growing at a rapid rate in many countries in Europe and beyond.

These initiatives involve consumers grouping together to get wholesale prices for very fresh, seasonal, organic produce direct from a farm or farmers.

Farmers get: a guaranteed market; to avoid distributors and retailers; feedback on what to produce and consumers who are willing to share some of the risks of farming (if the harvest is weak, CSA consumers accept less produce but pay the same rate).