Website for sugar beet support
BEET Ireland is a steering group of supporters of resumption of sugar beet growing and sugar production and associated industries in Ireland. Including private industry interests and farmers, BEET Ireland is chaired by Michael Hoey, co-founder and managing director of the Country Crest food company.
Other members include Simon Cross, managing director of Cross Agricultural Engineering; and well-known former sugar beet growers Jim O’Regan, Cork; Willie French, Wexford; and Pat Cleary, Kildare.