Aberdeen-Angus burger boost for Irish producers

A BURGER made from 100% Aberdeen-Angus beef is set to capture 20% of sales in the 670 Burger King outlets in restaurants in the UK, Ireland and Scandinavia.

Selected cuts of certified Aberdeen-Angus beef for the burger are sourced from meat processors in Britain and Ireland.

The Angus Burger launch was backed by a €7.5m TV advertising and marketing campaign, which has exposed the Aberdeen-Angus brand to a new younger generation within Burger King’s target customer range of 20 to 25 year olds. The product has been praised by celebrity chef Gordon Ramsay.