NFU website boosts turkey sales

TURKEY farmers in the UK successfully drummed up demand for their birds this year through a website set up by the National Farmer’s Union (NFU).

The website had more than 100,000 hits in two months, with 5,500 entries in a competition to win a family stay on a farm, and many visiting the website to download a “gobble, gobble” ringtone for mobile phones.

The website carried information of more than 140 turkey producers.

NFU poultry board vice chairman Mike Bailey said many extra turkey orders were generated, with many farmers telling him they sold out early.