Store warns on below cost selling move

ONE of the top executives at British retail giant Sainsbury’s yesterday warned lifting the ban on below cost selling would give a bigger market share to retail giants Tesco and Dunnes Stores.

Sainsbury’s trading director Mike Coupe said that in markets where below cost selling is permitted “scale players become larger.”

In Britain, where there is no groceries order, groups like Tesco and Sainsburys have taken an increasingly dominant market share while “niche players became a bit better at what they do and have fought back against the odds”.