Shopping for health

Stephen Cadogan on why food companies without a strong presence in the healthy food sectors will fall behind.

FARM produce is getting better, but food is getting worse. That’s a valid conclusion, as produce leaving the land comes under an unprecedented level of scrutiny, but at the other end of the chain, food is one of the chief suspects in the deadly obesity epidemic sweeping the world.

Farmers have been complaining that they get no return for reaching the higher and higher quality, traceability, animal welfare, environmental stewardship and land management standards set for them by the EU, national governments, food processors and retailers.