IFA aims to boost growth

IFA will aim a major nationwide sales campaign for their Countryside Membership package to non-farmers, who can now become associate members of the country’s largest farming organisation.

Countryside Membership is also set to boost the operation of the FBD insurance company, in which farmers have a significant role.

A very attractive incentive to do business with FBD is built into the associate membership package, which was given the final go-ahead at this week's National AGM at Limerick.

For €75 per year, associate members' benefits include accident cover, public liability cover and a €65 annual voucher for car insurance with FBD for which they do not have to be existing FBD customers.

Now a public limited company, FBD was established by farmers, and it maintains strong links with the IFA.

FBD Chairman Michael Berkery is also the IFA Chief Executive and the FBD board included, or has included, such prominent names in the IFA leadership as John Dillon, Paddy O'Keeffe, John Donnelly, John Duggan, Tom Parlon, Joe Rea, and Hugh Ryan.

The company's non-farming business has been growing fast in recent years, and the additional 65 discount off premiums could bring additional business through IFA.

Associate Countryside Members will not have voting rights in IFA and will not be entitled to attend local or national meetings.

A substantial membership outside of farming is expected to contribute significantly to IFA funds, and help to offset financial pressures due to decline in the numbers of farmers.