Irish group’s food for thought

EXECUTIVES from some of Ireland’s top food companies will get a chance to study the business of world leaders in the industry during a visit to the United States that began yesterday.

The eight-day visit was organised by Bord Bia in conjunction with the Northern Ireland Food and Drink Association and Inter Trade Ireland.

Branding in the USA: the David versus Goliath approach is the title of the market visit, which is a cross-border initiative involving 12 companies from the Republic and six from the North. The tour includes a visit to the Hershey Technical Centre in Philadelphia, and a presentation from Campbell’s Soup on how they successfully launched their Soup at Hand product.