But what if that figure should be €3.1m - or perhaps as high as €3.4m - but isn’t, because 18,000 of the 23,000 sales were discounted and presented to customers 72 hours before a Euro 2024 Qualifying draw?

Wales along with all 32 National Associations have already banked $9m for just being in Qatar – with extra matches set to come in at approximately $4m for a first knock-out game, and rising further.

They will spend approximately £25m in the process of watching their favourite teams, representing the largest inbound visitors to the UK of all international soccer tourists.

As the team winds up its final group game at the ICC T20 World Cup in Adelaide v New Zealand, Cricket Ireland will continue the pre-planning phase as one of the co-hosts of the competition in 2030.

Munster Rugby's effort to go new behind-the-scenes is part of a sports-wide pivot to documentary production

The broadcaster pulled it's GAA coverage this week while it's strategy here revolves around the women's national soccer team. 

The joys of October 11 at Hampden Park – where a peak TV audience of 593k watched – as the Irish WNT celebrated a first ever FIFA World Cup qualification, complete with Sky logos on the shirts, was platinum sports branding.

The Pitch understands that while no fee has yet been agreed or announced by FIFA, current figures being discussed in Zurich stand at just over €1m for each of the eventual 32 qualifiers.

Ticket resale website Viagogo points finger at governing body in spite of it being the platform selling tickets for exorbitant mark-ups 

 Committee members questioned HRI CEO Suzanne Eade about ‘transparency and full accountability' at the €82m Kildare track, where a “vast amount of public money (had been paid out) on an investment that has gone wrong”.