New Twitter X logo branded ‘sinister’ and ‘an active attempt to look more evil’

Elon Musk reportedly told staff by email that Twitter would become X and changed his profile picture to the new logo.

A phone displays the Twitter account for Elon Musk, showing the new logo for Twitter (Yui Mok/PA)

The new Twitter rebrand has been branded “an active attempt to look more evil” as users responded to Elon Musk’s decision to rename the platform “X”.

The social media platform is known for its bird logo atop a bright, blue background, which has now been replaced by a white X on a black backdrop.