Alexa getting ‘more proactive’ to free up people’s time, Amazon executive says

(Amazon)

Amazon’s Alexa virtual assistant can become more “proactive” and expand to be useful in “more places in your life” in years to come, the tech giant’s devices boss says.

Dave Limp, the senior vice president of devices and services at Amazon and therefore the man in charge of Alexa, said a key target for Amazon is to free up people’s time by having the smart assistant take on more “mundane tasks”.