Mark Gurman: Apple's car deadline of 2025 fits with company playbook

While others have taken the robotaxi route for their self-driving technology, Apple will likely shoot for that same goal as it has with its other products.

Apple traditionally likes to sell its products directly to consumers, no matter how challenging that might be.   

Tech giant Apple is redoubling its efforts to become a player in the car market. 

After seven years of false starts, delays and management changes, the iPhone maker is going full throttle on developing an electric car. Under its new leader, Apple Watch software chief Kevin Lynch, the team behind the car project is now pushing hard to debut a product by 2025.