WhatsApp launches ad campaign to promote benefits of end-to-end encryption

WhatsApp said it is committed to user privacy, and believes encryption will play a key role in ongoing global security, as it launched its first global marketing campaign (Nick Ansell/PA)

WhatsApp said it is committed to user privacy, and believes encryption will play a key role in ongoing global security, as it launched its first global marketing campaign.

The messaging platform has launched a new ad campaign in parts of Europe which it says has been designed to reiterate its “commitment to privacy”.