Google assures takeover of Fitbit ‘not about data’ as €1.6bn deal finalised

Google has completed a £1.5 billion takeover of Fitbit (Stefan Rousseau/PA)

Google has completed a €1.6 billion takeover of fitness wearable maker Fitbit, the firm has announced.

The tech giant’s parent company Alphabet revealed acquisition plans back in November 2019, allowing Google to grab a share of the smartwatch and health tracker market.