Apple begins publishing new app privacy labels

The App Store on an Apple iPhone 6s (Lauren Hurley/PA)

New privacy labels created by Apple for every app in the firm’s App Store have gone live for the first time as part of a scheme to improve transparency around data collection.

The new labels will appear on the product pages of every app available to download to an Apple device, including the tech giant’s own software, in what the company says is a new, easy-to-view summary of an app’s data practices.