OnePlus 3 phones coming to shops

OnePlus 3 handsets have always been sold in a unique way online but a new business model beckons and the company is responding.

OnePlus has built up a community of fans around the world with their finely crafted phones and keenly low prices. They've used a variety of methods to maintain this appeal including an invite only system which was recently removed entirely with the launch of the OnePlus 3.

It's a small company with the ability to make changes in a more agile way, and there's another one coming down the line. From this week, the OnePlus 3 will be available to customers at O2 stores in the UK.