VIDEO: Tesla revolutionises driving with autopilot
The company, owned by Elon Musk - who also dabbles in space travel, is innovating in the little changed sphere of car travel with a focus on efficiency, comfort and safety. Part of that initiative includes their autopilot functionality. It's not quite full self driving at this point, instead it focusses on making parts of your driving day that little bit easier.
Here's a promo video for the technology.