The company, owned by Elon Musk - who also dabbles in space travel, is innovating in the little changed sphere of car travel with a focus on efficiency, comfort and safety. Part of that initiative includes their autopilot functionality. It's not quite full self driving at this point, instead it focusses on making parts of your driving day that little bit easier.
Here's a promo video for the technology.
We hate parking and the idea of having the car pull out from the garage (that's one fancy house) and then get into a space at the end of the journey sounds like a godsend. Between those two points, the Tesla tech is capable of providing a safe commute with advanced sensors, but users are still encouraged to keep their eyes on the road as an added level of safety.
Autopilot isn't ready yet, but you can be sure you'll hear all about it when it is.