EA want an open world action game

EA makes a lot of games but there's one part of the market they've yet to tap - the open world action game. Now it seems that's the plan for the future.

EA's CFO Blake Jorgensen has said that the company wants to build their own answer to the Grand Theft Auto and Assassin's Creed:

"We've never really operated in the largest genre of gaming, and that's the action genre. That's the Assassin's Creed-style games; more open-world, more single-play versus multiplayer. It's not been an area that we've operated in. We recently hired Jade Raymond, who was behind the Assassin's Creed franchise for Ubisoft and she will be building an action genre for us through a studio we're building out in Montreal right now. So a lot of excitement around the action genre."