Cristiano Ronaldo releases line of headphones

Your move, Messi. Cristiano Ronaldo has teamed up with Monster to release a line of headphones called Roc Live Life Loud.

The line currently features three models: Roc Sport SuperSlim wireless in-ear ($170), Roc Sport Freedom on-ear wireless Bluetooth ($250) and Roc Sport Black Platinum over-ear ($300).

The headphones are currently only available via eBay, but Monster says that the line will be available on its own store in the coming weeks.

Ronaldo isn’t afraid to put his name to products. In fact, this is one of the most mainstream endeavours he’s been involved in. He previously lent his name to an underwear line, a muscle-simulation device that aims to make your abs look like his, and a mobile game.

To drum up awareness and interest in these headphones, Ronaldo went undercover for a viral video in which he showcased his skills on the streets of Spain. Unless you stuck around until the very end, after the animated outro, or clicked through to the eBay store, you wouldn’t have been aware of the tie-in.