Newspaper advertising drives more than a quarter of all sales delivered by media and remains one of the most effective avenues for businesses to reach their intended audience.

NewsBrands Ireland, the representative body for all national newspapers in print and online, highlighted the effectiveness of advertising carried by media organisations at its first-ever townhall event last night.

The event, which took place in Dublin’s Smock Alley Theatre on Exchange St Lower, brought together representatives all of the body’s members.

Publishers showcased their full suite of products across print and online to highlight the depth and breadth available to advertisers in the newspaper market.

“NewsBrands Ireland’s members are incredibly effective as individual businesses but when they come together they demonstrate the true power of press and press-branded digital news media,” NewsBrands Ireland chairman Vincent Crowley told the gathering.

Those in attendance heard that print advertising accounts for 25% of all sales delivered by media, 10% of website landing page visits, and 20% of pay-per-clicks.

“Those are numbers that can’t be ignored,” said NewsBrands Ireland director Dara McMahon.

“Newspaper advertising works, but there’s nothing new in that, it has always worked.

“Maybe that’s why we don’t talk about it enough.”


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