Irish beef secures tariff-free access to Vietnam for the first time

Irish beef served for the first time in Ho Chi Minh City, Vietnam.

Irish beef has been served in Vietnam for the first time after exporters secured tariff-free access to the market earlier this year.

The Southeast Asian country was identified as a priority growth market back in 2017. The country's expanding demand for imported beef, combined with a population of more than 100m consumers and a rapidly growing middle class, presents a strong long-term opportunity for Irish farmers and exporters. Beef consumption in Vietnam is forecast to grow by approximately 4.6% annually until 2028. Hotpot and Korean/Japanese barbecue restaurants are among the largest consumers of imported beef in Vietnam.