Irish media and entertainment growth to lag global rise

Industry will grow to €7.5bn led by internet services and digital advertising rowth 

Casual gaming on personal devices will overtake traditional gaming on PCs and games consoles in Ireland by 2029.

The entertainment and media industry in Ireland is expected to rise to €7.5bn in value by 2029, but growth will lag behind the global industry.

PwC’s latest Global Entertainment & Media Outlook report said the entertainment and media (E&M) industry is set to grow at an annual rate of 3.3%, up from €6.4bn in 2024, primarily fuelled by increasing connectivity, continued growth in internet advertising and video on demand.