No more mini shampoos: Irish hotels shift to personalise the experience for guests

Hotels must prioritise sustainability, seamless tech, local flair and flexibility to meet rising expectations from modern, well-travelled guests

Spaces to relax are becoming increasingly important for hotel guests, whether on business or pleasure. File picture

There are lots of passing fads in the hotel industry, but some trends stand the test of time as they are genuinely valued by customers. So, which ones are important going into the future?

Sustainable travel has been a trend over the last number of years. What’s clear is that hotel clients do not just want lip service paid by providers; they want to see actions and evidence in this area.