Overseas tourism spend in Ireland rises 10% to €7bn

Tourism Ireland said it will invest in an 'extensive and targeted programme' across more than 13 overseas source markets

The organisation also announced the launch of a new global advertising campaign across its more than 13 overseas markets. Picture Dan Linehan

Overseas visitors brought an estimated €7bn to the island of Ireland in 2024, marking a 10% increase on the previous year, new figures from Tourism Ireland reveal.

Publishing its 2025 marketing plans on Tuesday, the tourism body said that with the right strategic supports, it envisages overseas tourism revenue growing from €6.4bn in 2023 to €9bn in 2030.