Bord Bia to lead €3.2m EU dairy promotion campaign in Asia 

Irish food board wins contract to promote EU-made dairy ingredients to manufacturers across China, Singapore, and Vietnam

The European Commission has approved a total of €2.56m for the three-year, €3.2m campaign promoting European-produced dairy ingredients in China, Singapore, and Vietnam. 

Bord Bia has won a €3.2m contract to promote dairy in Asia for three years on behalf of the European Union.

The ‘European Dairy — Where Nature Meets Science’ campaign, which will commence next June aims to position the EU as a leader in the supply of dairy ingredients to manufacturing sectors across China, Singapore, and Vietnam.