John Whelan: Amazon's expansion in Ireland shows its gameplan to beat Shein

Regionalisation, where inventory is located closer to the customer,  and using AI to predict which products are in demand are key to the retail giant's growth

Having already opened a fulfilment centre in Dublin, Amazon will open an Irish-dedicated website next year.  File picture: Colin Keegan

Amazon, a major player in the retail industry in Ireland, has reported significant growth in sales revenue with every segment of its business growing at a double-digit rate, in its quarter end September 30.

The most notable item in Amazon’s earnings report was the surprising improvement in margins.