The richest man in Europe is at the centre of the world's luxury market

The luxury goods market has survived past economic crises without much change. For example, the leading firm in the market, LVMH, has been run by the same man for more than 30 years. 
The richest man in Europe is at the centre of the world's luxury market

Bernard Arnault, the CEO of French luxury group LVMH, is worth about $233bn, according to Forbes. Picture: Antoine Antoniol/Bloomberg News

It is a rarity you’ll meet someone who does not know the name Elon Musk. The entrepreneur is known for his eccentric behaviour, like naming his dog Floki, a Shiba Inu, the CEO of Twitter after he purchased the social media platform.

The CEO of electric car company Tesla is currently worth an estimated $237bn (€207bn), putting him at the top of the revered list compiled by Forbes of the 10 richest people in the world. Even without the attention-seeking behaviour, it is hard to maintain a low profile with this kind of wealth.

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