EU sues Ireland for failure to implement television and film standards

The Directive sets EU-wide media content standards for all audiovisual media, and includes a 30% quota of European productions on video-on-demand services like Netflix.

Paul Mescal and Daisy Edgar-Jones in a scene from Normal People.

The EU is suing Ireland for failure to implement the revised directive for audiovisual media services, which is aimed at growing local production of film and television stories.

The European Commission said it had referred five countries, including Ireland, to the EU Court of Justice over their failure to apply the EU’s Audiovisual Media Services Directive (AVMSD), which was passed in Ireland at the end of 2018 and was supposed to be implemented by September 2020.