How to recognise company greenwashing

That old saying ‘is it too good to be true?’ stands the test of time when spotting real climate action measures

Companies and governments are coming under increasing pressure to back up their climate pledges and show real results.

False solutions to cutting planet-warming carbon emissions aren’t new. But the number of people hawking those answers, and the money being spent on them, has grown substantially in the last few years.

The world’s 10 largest economies now have a goal to reach net-zero emissions within decades. It’s a big business opportunity that’s prompted all kinds of people to finally pay attention to the climate problem.