Thinking outside the box to promote Ireland overseas

While the St Patrick's Day parades will not be held for the second year running, the task of marketing Ireland continues, mostly in a virtual format

Jennifer Rea, Celtic Steps, performs in a stunning video showcasing Killarney’s fascinating history, lore and legend has been produced as part of this year’s unique virtual St Patrick’s Festival in the town. Picture: Valerie O'Sullivan

Food and drink produced from the fresh pastures of Ireland have always been associated with the St Patrick’s Day festivities at home and abroad.

A marketing survey conducted among ethnic groups and different age profiles across the United States in the last century revealed a common finding.