Blitz Franchise expands into Ireland with new base in Waterford

Canadian franchise development specialist Blitz Franchise sees Irish and European markets as primed for new franchise launches

Tracey Cusack, MD, Blitz Franchise Ireland (inset). Kevin O’Toole, director of franchise development; Jeremy Bessette, CEO; Ali Khan, VP of Blitz Franchise.

Canadian franchise development specialist Blitz Franchise has expanding into Europe with the launch of a new base in Co Waterford.

The move will see Blitz Franchise supporting Irish and European businesses looking to scale their brands, both domestically and into new markets, from evaluating their franchise potential and structuring their model to marketing the opportunity, generating qualified leads and recruiting franchisees.

Ali Khan, VP of Blitz Franchise, said: “There are not many companies in Ireland offering the integrated services that we are bringing to the market. The response we’ve received so far has been very positive and confirms that there is a real need for this type of franchise development expertise.” 

Tracey Cusack has been appointed as managing director of the Irish office. She brings extensive franchise development experience, having helped scale brands including O’Brien’s Sandwich Bars and Camile Thai, as well as leading Thindi from concept through to launch. She also brings 11 years of experience as a business owner, giving her a strong understanding of both the franchisor and operator perspectives.

Tracey said: “I was keen to work with Blitz Franchise due to their experience in this market in Canada, and I’m excited to bring this new streamlined approach to franchise development to Ireland.” 

 Founded in Québec city in 2024, Blitz Franchise specialises in franchise strategy, lead generation and franchisee recruitment. The company has already supported more than 60 brands and contributed to more than 420 franchise sales.