Guinness 0.0 sales in Ireland grow by 41%

The non-alcoholic stout is available in more than 4,000 pubs, restaurants, and hotels

The continued rise of non-alcoholic beers in Ireland continues as sales of Guinness 0.0 grew by 41% in 2025, new figures released by Diageo on Monday show. Picture: Julien Behal

The continued rise of non-alcoholic beers in Ireland continues as sales of Guinness 0.0 grew by 41% in 2025, new figures released by Diageo on Monday show.

Guinness 0.0 has grown steadily since it was introduced in Ireland in 2021, and is now available in more than 4,000 pubs, restaurants, and hotels. The sales increase follows on from a 47% increase in sales in 2024. Guinness 0.0 is available on draught, in cans, and through micro-draught machines.