Responsible AI not a priority for Irish businesses, says study

Research also finds overwhelming majority not prepared for EU AI Act obligations

Four out of five Irish businesses say responsible AI is not a prioirty, while the overwhelming majority are not prepared for the upcoming EU AI Act, a new study published on Tuesday has found.

Four out of five Irish businesses say responsible AI is not a prioirty, while the overwhelming majority are not prepared for the upcoming EU AI Act, a new study published on Tuesday has found.

Responsible AI is defined as making sure AI is useful and innovative while also being safe, secure, fair, transparent, and accountable. The PwC Ireland responsible AI study found that most (77%) of Irish respondents say they are starting the journey towards responsible AI and AI governance practices but less than a fifth (19%) say it is a business priority right across the organisation - nearly two-thirds (65%) of Irish respondents said allocation of resources to responsible AI and AI governance was insufficient.