Imagine to freeze prices on broadband plans for five years

Company says strategy an alternative to 'short-term offers'

Niall Tallon, CEO of Imagine. Imagine has announced it will freeze prices on its broadband plans for the next five years, as it looks to become a disruptor in the Irish market. Picture: Naoise Culhane 

Telecommunications firm Imagine has announced it will freeze prices on its broadband plans for the next five years, as it looks to become a disruptor in the Irish market. 

The company said the new package launched on Thursday is a direct response to industry trend of short-term deals which are followed by price rises and annual inflation-linked increases.