Primark expands to Middle East with store in Kuwait

The fashion giant continues its global expansion

The new Primark store in Kuwait marks the company's expansion into the Middle East 

The Middle East has seen its first Penneys open in Kuwait under the Primark brand as the the fashion giant expands to a new market.

Primark this week opened an outlet at Grand Plaza, The Avenues, Kuwait, in partnership with international retail franchise operator Alshaya Group. It marks Primark’s first franchise store and 18th international market entry.