Guinness 0.0 bar sales up 27%, with plans for €30m investment at St James's Gate

The non-alcoholic version of Guinness to take up 12% of its stout production in Dublin next year

Sales of Guinness 0.0 in bars have grown 27% in the last year, with the non-alcoholic version to take up 12% of total stout production at the Dublin brewery next year. Picture: Aerial Photography Ireland via Andres Poveda

Sales of Guinness 0.0 in bars have grown 27% in the last year, with the non-alcoholic version to take up 12% of total stout production at the Dublin brewery next year. 

Guinness 0.0 - known to many people as Guinness Zero -  is now available in 4,000 pubs, restaurants and hotels across the island of Ireland. New figures released by Diageo show that the non-alcoholic stout has enjoyed a huge 161% increase in yearly volume on-trade sales between June 2022 and March 2025.