'Money talks' as cash pile at Vogue Williams's firm surges to €3.75m

Surge in cash funds for the firm followed Ms Williams’s and Joanne McNally's podcast My Therapist Ghosted Me! selling out shows across the globe

Vogue Wlliams is able to leverage her large Instagram following of 1.1 million followers with well-known brands for lucrative ambassador deals. Picture: Brian McEvoy

Cash funds at the media firm owned by TV presenter, podcast host and model Vogue Williams last year rocketed to €3.75m on the back of her successful podcast double act work with Joanne McNally.

New accounts filed by the Dubliner’s Howth Media Ltd at Companies House in the UK show cash funds more than doubled from £1.29m to £3.22m (€3.75m) in the 12 months to the end of July last.

During the same period, the company’s accumulated profits increased by £191,139 from £2.46m to £2.65m.

The company recorded the increase in profits after declaring a dividend of £539,015 to owner Vogue Williams.

A note attached to the accounts states revenue comprises podcast fees, brand ambassador fees and TV appearance fees.

Today, Ms Williams is able to leverage her large Instagram following of 1.1 million followers with well-known brands for lucrative ambassador deals.

Numbers employed by the business increased from three to four. The surge in cash funds for the firm followed Ms Williams’s and Joanne McNally's podcast My Therapist Ghosted Me! becoming one of the hottest tickets in live entertainment, with sold-out shows across the globe. 

Figures released earlier this year show the two generated €2.36m at the box office from five sell-out shows across the 12 months at the 3Arena alone from November 2023 to November 2024 before a combined audience of 39,873.

The two launched their podcast in April 2021 and it now reaches 3.5 million listeners per month, while Ms Williams also had podcasts with her husband, Spencer Matthews and her sister, Amber Wilson.

The Howth native has been able to translate the soaring popularity of her media endeavours into hard cash as the firm’s cash pile jumped by £1.9m, or 148%, from £1.29m to £3.22m.

The 39-year-old businesswoman, who celebrates her 40th birthday later this year, lives in London with husband, Spencer Matthews, and their three young children.