Ronan Smyth: Amazon.ie a prime marketplace that brings concerns

Having access to a vast marketplace through Amazon.ie means having to play by the company's rules and this puts partnering sellers at the mercy of a global tech giant, and its algorithms

Retailers may be sceptical about Amazon and its attempts to entice them to sell on their platform.

Amazon.ie is here and is already positioning itself as a champion of small- and medium-sized Irish businesses with a dedicated “Brands of Ireland” page, promising to help them grow in scale and success.

However, retailers may be sceptical about the company and its attempts to entice them to sell on their platform.