Kantar owners exploring £5bn sale of Worldpanel division

Market research firm is owned by Bain Capital and WPP

Market research group Kantar's owners are exploring the sale of its Worldpanel division for £5bn (€5.96bn) or more, Sky News reported on Sunday.

Market research group Kantar's owners are exploring the sale of its Worldpanel division for £5bn (€5.96bn) or more, Sky News reported on Sunday, while in a separate report the Financial Times said Kantar is set to be broken up and sold.

Kantar's owners Bain Capital and advertising group WPP declined to comment on the reports, while Kantar did not immediately respond to requests for comment.