Ford to cut 4,000 European jobs over poor electric vehicle demand

Ford said the European layoffs should take place by the end of 2027, pending discussions with unions. File picture

Ford said it will cut around 14% of its European workforce, blaming losses in recent years amid weak demand for electric vehicles (EVs), poor government support for the shift to EVs, and competition from subsidised Chinese rivals.

The US automaker is the latest — after Nissan, Stellantis, and GM — to cut costs as the industry faces challenges that include EVs that are too expensive for consumers to buy.