Tupperware files for bankruptcy in US and hunts for new owners

Tupperware said it would ask for the court’s approval to continue operating during the proceedings

The company became synonymous with home food storage. Picture: Scott Olson/Getty Images

Tupperware, the lossmaking 78-year-old American plastic food container brand, has filed for bankruptcy and is on the hunt for new owners as it attempts to lure younger customers.

The company, which was founded by the chemist Earl Tupper in 1946 and became known for its patented “burping” seal, has started US Chapter 11 bankruptcy proceedings as bosses said that its finances had been “severely impacted” by the economic environment.