John Whelan: Firms must work to implement new EU AI rules

For SMEs, ignorance of the law is no defence, and firms that buy in AI solutions from the tech giants will be obliged to review their terms and conditions to ensure they comply with the AI Act

It’s not just Google that’s dealing with unsustainable energy demands to keep its AI systems up and running. Pic: AP Photo/Jeff Chiu

As the EU Artificial Intelligence Act (EU AI Act), is due to come into force shortly, Irish businesses are being urged by government agencies to review their existing policies and create an inventory of any AI systems they are using or deploying in preparation for the incoming EU AI Act.

Ireland’s Department of Enterprise, Trade and Employment earlier in the year launched a public consultation, which aims to inform the country’s approach to applying the new EU AI Act.